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Shop Reports – From Inception to Client Review
When an assignment email is sent to a shopper, they simply accept or decline the offer. If they accept the job, one mouse click opens the report and when it’s complete, all it takes is one more simple...
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Hotel Customer Service Differentiators
Perhaps no industry is more customer focused than the hotel and hospitality industry. At Reality Based Group, we’re all about evolving customer experience and our years of experience with hotel mystery...
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Dressing The Part – The Importance Of Dress As A Mystery Shopper
One of the most emphasized aspects of successful mystery shopping is to blend in with the crowd, whether you’re auditing a fast food restaurant or an upscale hotel. While these roles require you to act...
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Customer Retention & Loyalty Tips & Benefits
New customers are not easily, or inexpensively, gained. In fact, according to Bain & Company it costs six to seven times more to acquire a new customer than retain an existing one. Likewise, a 5%...
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One of Those Days – Overcoming Mystery Shopping Nightmares
Every shopper has a story. You carefully plan out your mystery shopping day, mapping out the best routes, double checking shop times and addresses, reviewing guidelines at least three times – you are a...
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Announcing InstaShops
At Reality Based Group, we’re evolving the customer experience. Likewise, we are constantly evolving how you can measure, manage and improve that customer experience with new solutions and services....
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Objective vs. Subjective: The Proper Voice for Shopper Reports
No matter what type of assignment you have, the report required at the conclusion of your shop typically includes a battery of questions along with text and narrative boxes in which to expound upon...
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B2B Mystery Shopping Strategies
The customer experience is crucial to making any customer interaction successful and positive. B2B interactions are no different and require attention be paid to both the measurement of the customer...
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The Importance of Coaching
Today’s customer has a plethora of data at their fingertips, creating increasingly informed consumers capable of researching and comparing your products or services against the competition with a few...
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Once Upon A Shop: Mystery Shopping Back in the Day
We’ve all heard the stories about how things were back in the day. Before cell phones, computers, even remote controlled TVs. For some, it might feel like just yesterday but there certainly were some...
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By The Numbers: What Consumers Say About Customer Experience
Are customers leaving your business with bad impressions created by employees? R-E-S-P-E-C-T: Find Out What It Means for Your Sales Your customers want to feel that they are valued. A recent study...
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How Mystery Shopping Improves Customer Loyalty
Did you know that it is 6x more expensive to attract a new customer than it is to keep a current customer? Therefore, it’s critical to establish and maintain customer loyalty with each customer that...
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5 Things Mystery Shopping Tells You That Online Reviews Can’t
While online reviews are a crucial part of maintaining a successful business, there’s a lot of speculation on the validity of each review. Also, online reviews fail to capture important information...
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Why Use Restaurant Mystery Shoppers
You never want to leave a bad taste in the customer’s mouth. From poor food to a poor experience, there’s a wide range of opportunities for you to potentially fail. Consistency is key to a...
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Customer Retention Strategies For Restaurants
If you are the owner or manager of a restaurant there is only one thing you really want, that is happy customers that will return over and over again. There are a number of ways to keep your customers...
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Mystery Shopping Scams – How To Protect Yourself
Mystery shopping is a great way to earn some extra cash for doing things you would normally do anyway. Things like getting your oil changed, visiting your favorite stores, going grocery shopping,...
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Defining Excellent Customer Service In Your Restaurant
Defining excellent customer service in your restaurant can be difficult. You wouldn’t expect the same level of service from a fast food restaurant as you would a fine dining establishment. However,...
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How Companies Are Cutting Training Time By Using GameFilm®
GameFilm® is the future. Companies are cutting training costs by utilizing this familiar practice commonly utilized by athletes. One of the many reasons why companies have adopted Reality Based...
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How Video Mystery Shopping Can Improve Automotive Sales
There’s a lot more that happens at a dealership than just selling cars. From up-selling oil changes to tires, there are ample opportunities for dealerships to capture a sale. Unfortunately, for one...
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Hotel Video Mystery Shopping – Improved Insights
A night in a hotel, whether it’s 5 stars or a quaint, boutique style hotel, can either be a night of rejuvenation and relaxation or a total nightmare. With the success of AirBnB, many people are...
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